Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?
Do Design will inspire you to:
- Improve your creative process
- Raise the quality and craft of your work
- Consider the experience as much as the product
- Adopt simplicity, utility and honesty as guiding principles
We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love - for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?
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